Employer Branding with Video: The Ultimate Way to get Top Talent
In today's competitive job market, employer branding is more crucial than ever. Companies need to distinguish themselves not just through their products or services, but also as desirable places to work. One of the most effective and engaging ways to achieve this is through video content. This blog post will explore the importance of employer branding with video, provide tips on creating compelling content, and highlight the benefits it brings to your organization.
Why Employer Branding Matters
Employer branding refers to a company's reputation as an employer and its value proposition to employees. A strong employer brand helps attract and retain top talent, reduces hiring costs, and enhances overall employee satisfaction. In an era where job seekers have numerous options, having a compelling employer brand can be a significant differentiator.
The Power of Video in Employer Branding
Video content is rapidly becoming the preferred medium for communication and engagement. According to a report by Wyzowl, 86% of businesses use video as a marketing tool, and 93% of marketers believe that video is an essential part of their strategy. Here’s why video is so powerful for employer branding:
- Engagement: Videos are more engaging than text or images. They can capture attention quickly and hold it longer, making it easier to convey your message effectively.
- Authenticity: Videos allow you to showcase your company’s culture and values in a more authentic and relatable way. Prospective employees can see real people and real experiences, which builds trust.
- Reach: Videos are highly shareable and can be distributed across multiple platforms, increasing your reach and visibility.
- Retention: Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. This makes video a powerful tool for communicating your employer brand.
Creating Compelling Employer Branding Videos
Creating effective employer branding videos requires thoughtful planning and execution. Here are some tips to help you get started:
1. Define Your Message
What do you want to communicate about your company? Is it the collaborative work environment, opportunities for growth, or the unique perks and benefits? Clearly defining your message will help guide the content and tone of your video.
2. Showcase Your Culture
Use videos to provide a glimpse into your workplace culture. Highlight team activities, office spaces, and employee testimonials. Showcasing real employees sharing their experiences can create a more relatable and authentic image of your company.
3. Highlight Success Stories
Feature stories of employees who have grown and succeeded within your company. This not only demonstrates career progression opportunities but also highlights your commitment to employee development.
4. Keep It Authentic
Authenticity is key to building trust. Avoid overly scripted content and instead focus on real stories and genuine interactions. Candid interviews and behind-the-scenes footage can add a layer of authenticity that resonates with viewers.
5. Make It Visually Appealing
Ensure your videos are visually appealing and of high quality. Good lighting, clear audio, and professional editing can make a significant difference in how your video is perceived.
6. Optimize for SEO
To maximize the reach of your videos, optimize them for search engines. Use relevant keywords in the video title, description, and tags. Adding subtitles and transcripts can also improve accessibility and SEO.
Employer branding with video is a powerful strategy to attract, engage, and retain top talent. By creating authentic, engaging, and visually appealing videos, you can effectively communicate your company’s values, culture, and opportunities. In a competitive job market, leveraging video for employer branding can be the key to standing out and building a strong, attractive employer brand.
Ready to elevate your employer branding with video? Start planning your video content today and watch your employer brand thrive!